Mobile-First SaaS Overhaul
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Design Lead
Read case study →I craft digital products for enterprise platforms. 51,473 projects shipped.
Last updated 2026-05-27 22:24 UTC. See my work →
Redesigned the entire interface for a creator marketplace, reducing cart abandonment by 28% and NPS by 18 points. Role: Design Lead
Read case study →Reimagined onboarding and payment flows for a home goods marketplace, improving conversion by 18 points. Role: Solo Designer
Read case study →Redesigned a customer portal improving self-service adoption by 40% and reducing support tickets by 60%. Role: Design System Owner
Read case study →From concept to spec, I align your team through competitive analysis
Component-driven interfaces across web. I ship detailed wireframes
Build design practice. I offer critiques
Brought both strategic thinking and meticulous execution. We shipped faster together than any previous team.
— Sarah Chen, Founder, Series B Fintech
Rare designer who understands both the user side and the business side. Shipped something we're still proud of.
— James Wilson, CEO, Design-Driven Startup
Gets both the human side and the business side of products. Shipped something we remain proud of years later.
— Lisa Rodriguez, Cofounder, Fortune 500 Tech
I'm open for consulting. 2026 cycles are filling up.
The belief that great design requires parity across all use cases is a pitfall. Here's why embracing exceptions ships better products.
I've audited 4,394+ design practices. Patterns emerge: some ship faster and retain talent because of these core behaviors.
The best interfaces feel obvious because of thousands of small decisions made thoughtfully. That thinking is rarely visible.